@davetalas said: Since I started my Instagram account, I kept experimenting with this. I went from 12% to 19% to 23% to 29% to now 43.4%. This is the percentage of people who check out your account (= profile visits) and then become your followers (= new followers). Obviously, not every profile visit is a non-follower, and not every follower will see your profile before they follow you, but it’s a great approximation.